Nailing U.S. Sales & Marketing: Kiwi Landing Pad’s Tips For Startups. Kiwi Landing Pad provides support for New Zealand startups who are expanding into the US market, and for their global community. They visited Auckland, Wellington & Christchurch in October 2015 to present a jam series around the topics of getting US ready, american etiquette, sales, marketing & product management.
Building a business is hard, building a global business is even harder. Sales is the life blood of business at all stages. The best product and technology is of no value unless it can be meaningfully connected to consumers.
In the 5 years we have been operating we have been approached by many entrepreneurs and organisations looking to enter the US market – most do not get out of the starting blocks. Our mission is to get more Kiwi entrepreneurs and their teams into the race.
This programme is designed as a starting point for thinking about some of these key requirements around the critical areas of Sales, Marketing/Demand Generation and Product Management
We want to provide our community with a concise summary of what we have observed and some recommendations supported by interviews and presentations from companies and entrepreneurs dealing with these issues so that they can learn faster and focus on the more important elements to their business.
Kiwi Landing Pad (KLP) was established in 2011 to help selected high growth New Zealand technology companies establish and grow their business in the USA by offering a soft landing point into the US market, where they can hit the ground running and be plugged into the community from day one.
Supported by prominent New Zealand technology investors, New Zealand Trade and Enterprise and corporate sponsors, Kiwi Landing Pad offers New Zealand technology companies residence at their office in San Francisco. Tenants gain access to a wealth of experience and are able to create invaluable networks in the US technology, business and investment community.
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