Food Video Production
Whether you’re making a video to advertise your business or just sharing your favorite recipe with an instructional guide, food video production skills will help you reach your goal. A major thing to keep in mind is that many of the same principles that apply to general commercial videos are also important here — remember you’re selling a product! Whatever that may be — gourmet items, expert services, or just the idea of a tasty entree — needs to be featured in its best light.
One of the biggest stumbling blocks for new food videographers is the simple fact that not all dishes and ingredients are visually appealing on video. Contrary to popular belief, however, prop food is not the norm. Instead, most high quality video projects call in a professional food stylist to make actual food look amazing. While they may start with the real deal, though, some tricks aren’t exactly appetizing — or edible: Glue is a common “special ingredient.” Also, since it takes longer to shoot a food video than it does for a hot meal to go cold, re-glazing (and even painting) is often a must to keep items looking moist. An experienced food stylist can also help your team with layouts, set design, and even ingredient sourcing. If you want to take a more DIY approach, read up on food styling techniques yourself for step-by-step guides on learning the trade.