Government Video Production

Tips for Creating Government Videos

• Keep it short and simple

  Some studies estimate the average American adult reads at around a 7th or 8th grade level, which can quickly leave most viewers lost among governmental jargon or multiple acronyms. Running your script through a readability checker and replacing long or overly complex words with simpler ones (while still retaining the original meaning) can ensure that your video clearly communicates its intended message.

• Invest in good B-reel footage

  Many of the most beautiful buildings and plazas in the country are dedicated to government use -- from the historic and awe-inspiring federal buildings in Washington, D.C. to charming county courthouses with stained-glass windows and historic wood paneling to modern government offices in metropolitan areas designed with an eye toward energy efficiency. Shooting plenty of high-quality B-reel at the government facilities in your area can give you an attractive and dignified backdrop for narrative segments rather than simply focusing on a talking head.

• Keep your audience in mind

  The multiple and diverse avenues of government video production can leave you with a scattered and disorganized final product if you don't quickly focus on your target audience and direct your content to the perceived typical user. For example, you'll want to approach an instructional video for jurors much differently than a documentary on a certain bill's path toward law. By identifying your target audience, you'll ensure well-tailored and appealing content.

Brilliant wrap-up video. Exactly in line with the brief. Very simple, no difficulties when communicating via the platform and easy to get hold of people.

Air New Zealand