These days, advertising video production is one of the best investments a small business can make. Most ad agency executives agree that online video advertisements are at least as important as traditional television commercials, if not more so. These can include things like instructional “how-to” videos using your products or direct advertising similar to what you’d normally see on TV. Many companies are also attempting viral video marketing campaigns that range from quirky to bizarre. Promotional videos are a great way to generate instant brand awareness on a budget. Whether your goal is to tell the story of your business, educate potential customers, highlight products and services, you’ll need the right tools for the job. If you’re not sure where to start, there are a variety of apps designed to help small businesses with advertising video production.
One advantage online videos have over TV commercial is that they're more flexible, especially when it comes to time. However, that doesn't mean you should shoot for a feature-length film. The average browser's attention span is short and — unless yours is particular spectacular — they won't be freeing up a lot of time from their schedules to watch your video. Make sure your promotional videos are no more than 90 to 120 seconds in length.
Posting a text version of your video is essential if you want potential customers to find it through a web search. By harnessing the power of search engine optimization (also known as SEO), potential customers can stumble upon your video while searching for any phrase found in your script. Also, while people in general are more visual than verbal, a transcript is helpful for those who may prefer reading to watching.
Sometimes abbreviated to "CTA," a call to action is a marketing strategy where the viewer is encouraged to do something related to the business being advertised. Your CTA can be something direct like "Call us today!" or a less demanding "Click here to check out our other online videos." You may also want to highlight special promotions or new features. For an advertising video on the web, the ultimate goal of a CTA is to get potential customers to click through to other pages on your site.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.