A video commercial refers to a video that is shot with the aim of promoting a product, service or brand. Video commercials are broadcasted on television or through social media platforms such as Facebook and Youtube. They are also broadcasted on live billboards and any other forms of media that supports customer viewing. The goal of a video commercial is to raise awareness with current and potential customers, acquire new leads, nurture existing leads, and also increase conversions. You can shoot a video commercial with either a professional camera or just a smartphone camera. It does not really matter what equipment you use for your commercial video production, the only thing that matters is the quality of its content. Here is an example of a video commercial shot for Bentley Motors with an iPhone.
You need to start by determining the exact message you want the viewers to derive from your commercial. Next you need to figure out the best way to tell your message and make it engaging and memorable. Brainstorm on those commercial video ads you have seen before and gauge how captivating each one of them was. You can always get a great idea from such. Also, when it comes to developing the story for your video, consider the means of production available to you. What are your video production skills and budget?
Once your story is done and the script finalized, you are ready to shoot your commercial. Remember, quality sells! Your video needs to be of the highest quality possible. Browse through tips and guides on how to make great videos beforehand. Plus, it is critical that you give your video the perfect audio and lighting. These are two important aspects that can make or break your entire commercial shot.
Today there are plenty of tools and software to help you edit your commercial videos easily. For simple commercials, you can use iMovie, Movie Maker or just any reliable online editing app to get the job done. If otherwise, you will need intermediate or professional video editing software. After this, your video is ready for showcasing to your intended audience.
In commercial video production, it’s all about crafting a message that captures your audiences and speaks to them in depth. Making of a basic video commercial isn’t all that difficult. With proper planning, efficient production, and the following crucial tips, you can make a commercial that wins over audiences massively.
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