Nothing is more awkward than watching a video interview fall apart. There are an endless number of ways interviews can end up not working. The lighting could be all wrong, the subject could be unresponsive, or the mic fails to work properly. With a little preparation beforehand, your interview video productions can go off without a hitch. You can almost guarantee that it will come out awful if the subjects are not prepped properly. Send interview questions ahead of time to give them time to think over their answers. When generating the questions, think about your target audience and what type of information they’re looking for. Choose open-ended questions to illicit the longest responses. Scout out locations too for the interviews to check lighting and any ambient noise.
If you don’t have a professional working the lighting equipment for you, you must make the adjustments on your own. Turn on lamps and overhead lights when shooting the interview indoors. Experiment with a mix of fluorescent overhead lighting and lamps since overheads alone can give the subject dark circles under the eyes while on camera.
Communicate with subjects ahead of time about the feel of the interview. This helps them out with wardrobe choices. Backgrounds should be simple to avoid taking away from the subject. Avoid placing the subject too close to the background since this will prevent the person from really popping on screen. An off-camera shooting approach is the most common for interviews. In this shot, the interviewer is standing right next to the camera and the subject is talking directly to them. This technique helps you avoid profile shots of the subject.
Don’t undermine your high-quality interview by relying on your camera’s mic to capture sound. Lavelier mics or booms will keep the video looking professional and polished. Otherwise, you’ll have to deal with feedback and echo problems existing on the voice track.
Most of all, remember dynamic interview video productions are only created when you’re willing to keep the camera rolling. Candid moments and B-roll footage can help alleviate your final piece.
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