Creating videos for marketing agencies needs to strike the right balance of clearly defining what you do, telling a story, and providing value for the viewer so it doesn’t feel like they’re just watching a sales pitch. Marketing videos require a certain finesse and gloss that will give viewers a positive impression, but also providing some kind of useful content and powerful aesthetics that will make people want to share them. Ironically, even though the very service is actual marketing, the video shouldn’t feel too much like an ad.
Have you ever gravitated to certain service provider because you really liked their branding? Whether it was the sharp logos, funny commercials, or other things that spoke to you? Get people in front of the camera who really demonstrate the brand voice and and personality of the agency or firm, and tailor that to the types of clients that they're looking for. Marketing agencies who represent hip young clothing brands are going to have to appeal differently to that demographic than if they were looking to represent banks and insurance brokers.
People don't want to read a wall of text that tells them about the benefits of social media marketing, or why they should outsource writing their blogs to the agency. Get some statistics about these concepts and use the video as means to illustrate them, both in representation of charts and graphs as well as people in action who are watching customers come in their stores or have page views updating in real time. Marketing videos should be an opportunity to teach the viewer something they didn't know about marketing and provide insight, but leave them wanting more so that they'll contact the agency to take care of their needs. By providing that value, viewers will want to share the video as well as watch it again and it establishes trustworthiness in the agency.
If you're doing live shoots, make wise use of set designers and wardrobe to make the most of the marketing video. When adding statistics and other text, use the same or similar fonts that the agency already uses. Use light and color that makes sense for the agency's message and/or branding.
Many aspects of marketing emphasize storytelling, and there's no better way to do so than in the video. There's things you can do in video that you can't in text and using it to tell a story about the particular service the agency wants to sell is a powerful way to get their message across.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.