Creating videos for use by retail stores requires a careful balance between explanation and brevity. If a video is too short, it’ll seem too much like an ad and is likely to be ignored by shoppers. On the other hand, if it’s too long, people will move on once they tire of the video. Therefore, the best subjects for these videos require a bit of explanation, but not a huge amount.
Good uses of retail video include product use demonstrations, product introductions, event announcements, in-store promotions, and similar topics. Well-done videos put shoppers (both online and in-store) in the mood to buy the featured items.
For how-to videos, put a printed list of needed ingredients and materials next to the screen so people can use them as shopping lists. If the video is online, include a list of items with links to purchase them.
Use an excellent camera. A video will seem unprofessional if it's blurry or the colors are amiss.
Explain every detail clearly.
Avoid overly loud or repetitive music. You want the video to get positive attention instead of being annoying.
If using a video in-store, make sure to use proper volume levels in order to not annoy other customers.
Use visual prompts and bigger screens to draw attention to the video.
Put your branding at the beginning and end of the content.
Increase exposure of your in-store videos by simultaneously publishing them on YouTube.
With these tips, you can produce retail videos that will catch people's attention and increase their interest in the item or event you feature. Your brand will become more memorable as well.
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