If a picture is worth a thousand words, so is every frame of a short film– and there is huge potential to put those words to good use. From companies trying to stand out to artists displaying their work to educators finding new ways to reach pupils, more and more people are using short films to get their messages across. If done right, a short film can engage and inspire viewers, sending them a message they’re sure to remember. A poorly planned and produced film, however, will confuse and bore viewers, failing to influence them or even sending them the wrong message. Thus before you begin video production, make sure to:
The key to successful short video production is planning. The better you plan ahead, the easier it is to avoid dead time, repetition, and other elements that will distract or bore audiences. With a script, you can plan your words and actions ahead of time, ensuring that everything that happens in the video will be purposeful. Once you have written and edited the script, memorize it and make everyone involved in the film do the same. This will guarantee that your cast and crew are on the same page during production, reducing the chance that anything will go wrong.
If you are making a short instructional film, you will have to condense a large amount of information into a few minutes of time. This is convenient for audiences who want to learn new facts quickly, but it also runs the risk of confusing them. To minimize this problem, divide the content of your video into steps, categories, or other small units. This will give your viewers clear frames of reference to remember the information you've presented, allowing them to comprehend even the most densely-packed facts.
In a live-action film, the location provides context and ambiance, so choose it well. Unless your video specifically calls for it, never film in a place with loud noises, flashing lights, or anything else that might distract or confuse your viewers. If your short film focuses on a specific city, choose a location that is easily identifiable as part of that city. This will give the film an air of authenticity and encourage people who live in that city to watch it.
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