It’s not enough to read about different destinations around the world, nowadays people want to see them in all their glory. A video is the closest, without visiting, to actually experiencing a location you can achieve. Once people get that first taste of a destination through a 90 Seconds video they will be overly eager to take the next step and visit.
A video gives you the chance to highlight the best a destination has to offer and show it off in all its glory. You achieve this through epic visuals full of vibrant colours and dynamic camera work all layered over harmonious audio tracks that immerse the viewer completely into the experience they can expect when they visit. The aim is to create an emotional connection that fills the audience with a desire to immediately get away to your destination. Below are some tips that will help you create the feeling of adventure through awe-inspiring visuals that connect with viewers on an emotional level.
Place yourself in the viewer’s shoes. What framing and camera work would create the emotion you are feeling first hand? Think about how you perceive the space and then project that feeling in the creation of your video.
Have a plan and stick to it. Create a shot list so that no matter what if you capture those shots you have a video. Visualise the end video before you shoot it. Make sure that the visuals you capture will tell the story you want them to.
Start by getting the footage you know you need at every location. Then explore, get as much relevant footage of each location as you can by using a variety of camera movements and techniques. This will really add extra life and give you options in the edit.
Don’t over complicate your video with cuts that are too fast or jumpy. Allow the viewer to really soak in the essence of the location. A great edit should engage the viewer so much that the cuts become invisible.
90 Seconds is the world's leading cloud video creation platform, allowing brands to purchase, plan, shoot, edit and review video anywhere in the world, online and on mobile.