Check out the full team

Global Leaders

Tim Norton

CEO and Executive Director

Tim is the founder and CEO of 90 Seconds. He is an experienced serial entrepreneur with a mix of technology, marketing, design, finance and leadership experience developed from starting and growing businesses over the last 15 years. Tim leads 90 Seconds with a vision for creating the worlds leading cloud video production platform and travels the world making it happen.

Tim produces an as it happens behind the scenes youtube video series of the journey of building 90 Seconds called Ride the Wave

Nick Erskine-Shaw

Head of Revenue

With over 10 years’ experience in Business Development and Sales Management, Nick has spent the last 5 years building up 90 Seconds in a variety of roles. He successfully set up 90 Seconds UK in 2011, 90 Seconds Singapore in 2015, and 90 Seconds Hong Kong in 2016. Nick is currently the Global Head of Revenue.

Despite his globetrotting lifestyle, Nick is a proud kiwi and always finds time to follow the national sporting teams over a beer or two!

Christine King

VP Operations

Christine is responsible for 90 Seconds operations with a focus on creating delightful experiences for our customers. Prior to joining 90 Seconds, Christine held several executive roles at Innovid, including SVP Global Operations and SVP Global Revenue Operations. Before Innovid, Christine served as Director, International Development at Mediabrands where she oversaw relations and operations of sister agencies worldwide. Christine is passionate about all things digital, her dog Pinky, and eating her way across the globe.

Raymund Geslani

Head of Product

Mon joined 90 Seconds in June 2016 as a Head of Product. He was previously working as Vice President of Web Products & UX at With over 10 years' working on building web products, helping local startups, and an extensive background in web development and UX design, Mon brings with him a wealth of experience and is looking forward to improve the product development worthy of the 90 Seconds pace.

Rachel Ng

Head of Talent

Rachel joined 90 Seconds as the Head of Talent in January 2015 focusing on talent acquisition, talent management, and talent retention. She is slightly obsessed with candidate experience. Rachel brings over 10 years of experience in recruitment and HR across New Zealand, Malaysia and now Singapore in the technology, engineering and telco industries. When not managing the talent function globally, she is mom to a brooding British Bulldog, a giddy Beagle, and a gorgeous little baby girl.

Considering joining the 90 Seconds family? Don't hesitate to reach out to her!

Richard Biffin

Head of Technology

Richard has been working in IT for the last 15 years across infrastructure and development across UK, Australia and New Zealand. Richard joined 90 Seconds as the Head of Technology in March 2015 leading the ever growing product engineering team. Husband, father to a daughter, keen sailor, runner, snowboarding (in exotic locations) and playing guitar but don’t ask him to play a song, real guitarists only play riffs.

Jake Davy

Head of Design & Experience

A true internet guy, Jake joined 90 Seconds in March 2014 and is currently the Head of Customer Experience. He manages and implements the 90 Seconds user experience globally as well as leading the online growth team.

When he’s not in front of his laptop, he enjoys throwing himself downhill on his mountain bike, watching sports and wearing backward hats.

Mischa Malane

Head of Content

Misha joined 90 Seconds in 2012 and has held a variety of roles including Head of Production and General Manager NZ, and he is currently the Global Head of Content. Having co-founded and run his own online entertainment business, Mischa brings with him a wealth of experience in the full cycle of video production.

Mischa constantly raises the bar in creating video content that people watch and love. Check out the Ride the Wave series

Richard Chew


Richard is a qualified Chartered Accountant with over 15 years’ senior commercial corporate finance, consulting and management experience. Richard was appointed Global CFO at 90 Seconds in July 2014 and brings his extensive and highly sought after skills and experience from holding senior management positions as Finance Director based in London for over a decade. He has a passion in the mobile, media, entertainment and music industries and has worked with innovative companies such as Fox Sports (part of News Corporation), Orange plc (part of France Telecom), PIAS Group, Mama Group (acquired by Live Nation), Les Mills International, Allpress Espresso, Rhythm and Vines and FCB (part of Interpublic Group).

George Steele

Head of Systems

George joined 90 Seconds at the end of 2011 after finishing a bachelor’s degree in Politics from Massey University in New Zealand. In his time at 90 Seconds, George has had many roles covering many areas of the business including success, finance, product and systems. Currently, he is the Head of Systems responsible for designing, implementing and administering all 90 Seconds’ Systems globally.

Local Leaders

Daniel Littlepage

Managing Director - Australia

Daniel is a content marketing professional with 18 years experience building valued brands across various industries with a B2B & B2C focus, locally and internationally. He joined 90 Seconds as the General Manager of Australia in April 2015 overseeing the growth of the market and the team.

A passion for all things content, he thrives in competitive environments where best marketing practice can be applied. His objectives are to drive value through integrated content marketing solutions, strengthening core brand values whilst ultimately driving business growth. He believes strong, robust brands begin with structured foundations where the businesses core values and brand's DNA resonates through its culture and people.

Nick Erskine-Shaw

GM - South East Asia

Since opening the Southeast Asia regional base in early 2015 Nick has overseen the growth in both the client acquisition and internal team size and capability.

In 2016 Nick and the 90 global team will use their experience to open new bases in this very opportunity filled region.

Jay Yamahata

Japan CEO

山畑達也 Jay Yamahata 代表取締役社長・最高経営責任者 Representative Director/President & CEO 15年間に渡りアメリカ、香港、イギリス、シンガポールを拠点とし、経営者として新規事業立ち上げ、各国現地法人設立、事業拡大を成功させた後、バリューコマース株式会社(東証一部上場)の創業経営メンバーとして日本に帰国。 2013年より動画クラウドソーシングビジネスモデルの検証、立ち上げ準備を経て2014年に90 Seconds Japan株式会社を設立。

Simon Geenty


Simon joined 90 Seconds as a General Manager of UK in March 2015 after spending several years in Singapore as a Commercial Director in a content marketing agency and a Project Manager in a business events company. Specialising in creating effective content strategies, he leads the UK team in an exciting time of growth of video content and a fundamental change in the way businesses communicate.

Simon has an aptitude for growing a luscious beard and fancies himself a bit of a Gordon Ramsay in the kitchen - swearing included.

Check out the full team